The Spikes Asia Festival of Creativity drew to a close with a highly anticipated Awards Show to honour the best creative work from across Asia-Pacific.
“Spikes Awards are not won easily, so the quality of winners that we saw on stage tonight reflected truly ground-breaking, creative work that is representative of a fast-advancing region. Congratulations to everyone who was honoured – the creative benchmark for the region has now been set,” said Joe Pullos, Festival Director, Spikes Asia.
A total of 4,056 entries were submitted into this year’s awards. The entries, from 26 countries span 21 award categories, including the new Glass Award, launched earlier this year.
For the first time the Awards were subject to independent assurance by PwC, further reinforcing the high standards and rigorous processes that each submitted piece of work must pass through before being recognised as a Spikes Award.
This year’s winners are:
Brand Experience & Activation
3 Gold Spikes, 6 Silver Spikes, 17 Bronze Spikes and a Grand Prix went to DDB New Zealand, Auckland for ‘Fight for Territory’ for Steinlager from the 395 entries received.
Creative Effectiveness
2 Spikes were awarded from 29 entries. The Grand Prix was awarded to CHE Proximity, Melbourne, Australia for ‘The Billion Point Giveaway’ for Velocity Frequent Flyer.
Design
From 323 entries 4 Gold Spikes, 14 Silver Spikes and 16 Bronze Spikes were awarded and Host/Havas, Sydney, Australia was awarded the Grand Prix for ‘Palau Pledge’ for Palau Legacy Project.
Digital
4 Gold Spikes, 8 Silver Spikes and 17 Bronze Spikes were awarded from the 361 Digital Spike entries along with a Grand Prix for ‘SelfieSTIX’, for Mars New Zealand, by Colenso BBDO, Auckland, New Zealand.
Digital Craft
From 109 entries 2 Gold Spikes, 2 Silver Spikes and 6 Bronze Spikes were awarded. The Grand Prix was presented to Six Inc Tokyo / Spa Hakuhodo.CO. LTD., Bangkok, Japan for their campaign ‘Obsession for Smoothness’ for Double A.
Direct
Host/Havas, Sydney, Australia received their second Grand Prix for their ‘Palau Pledge’ for Palau Legacy Project. A further 4 Gold Spikes, 6 Silver Spikes and 13 Bronze Spikes were awarded from the 290 entries into the Direct category.
Entertainment
The Entertainment Grand Prix was presented to GREYnJ UNITED, Bangkok, Thailand for their campaign ‘Friendshit’ for Kasikornbank PCL. 2 Gold Spikes, 3 Silver Spikes and 8 Bronze Spikes were also awarded from the 142 entries.
Film
‘Friendshit’ by GREYnjUNITED, Bangkok, Thailand won its second Grand Prix, for Kasikornbank PCL. 361 entries were submitted and 2 Gold Spikes, 6 Silver Spikes and 10 Bronze Spikes were awarded.
Film Craft
Of the 364 Film Craft entries 6 Gold Spikes, 18 Silver Spikes and 20 Bronze Spikes were awarded. The Grand Prix went to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia.
Glass
In its first year the Glass Spike received 37 entries and the inaugural Grand Prix was presented to FCBULKA, Gurgaon, India for ‘Sindoor Khela – No Conditions Apply’ for The Times of India . A further three Glass Spikes were awarded
Healthcare
Y&R ANZ, Melbourne, Australia won the Healthcare Grand Prix for the entry ‘Sip Safe’ for Monash University. 4 Gold Spikes, 6 Silver Spikes and 11 Bronze Spikes were awarded from the 189 entries.
Innovation
From the 35 entries into the Innovation category the Grand Prix was presented to BWM Dentsu, Sydney, Australia for ‘Project Revoice’ for The ALS Association, with 2 Innovation Spikes also awarded.
Integrated
‘Palau Pledge’ received its third Grand Prix for Host/Havas, Sydney, Australia. 3 Silver Spikes and 1 Bronze Spike were also awarded from the 45 entries.
Media
The Media Grand Prix was presented to Host/Havas, Sydney, Australia for ‘Palau Pledge’, for Palau Legacy Project and the jury also awarded 3 Gold Spikes, 12 Silver Spikes and 12 Bronze Spikes from the 318 entries submitted.
Mobile
109 entries were submitted to the Mobile category with 3 Gold Spikes, 3 Silver Spikes and 6 Bronze Spikes awarded and a Grand Prix for ‘We Remit’ for Tencent by Tencent, Shenzhen, China.
Music
‘#GiveABeat – A Song for Heart Disease Driven by the Percussion of Heartbeats’ for Max Healthcare & Max Group, by Propaganda India, Bangalore was awarded the Music Grand Prix. 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes were awarded out of the 51 entries.
Outdoor
From 302 entries 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes were awarded with the Grand Prix presented to DDB New Zealand, Auckland for the campaign ‘Fight for Territory’ for Steinlager
PR
‘Palau Pledge’ won the PR Grand Prix for Host/Havas, Sydney, Australia and Palau Legacy Project with 4 Gold Spikes, 8 Silver Spikes and 11 Bronze Spikes awarded from the 223 entries.
Print & Outdoor Craft
From the 156 entries submitted 3 Gold Spikes, 5 Silver Spikes and 4 Bronze Spikes were awarded. No Grand Prix was awarded
Print & Publishing
No Grand Prix was awarded in the Print & Publishing category. 4 Gold Spikes, 1 Silver Spike and 3 Bronze Spikes were chosen from 116 entries in the Print & Publishing category.
Radio & Audio
1 Silver Spike and 1 Bronze Spike were awarded from the 101 entries received with no Grand Prix and no Gold Spikes were awarded to Radio & Audio campaigns
The Grand Prix for Good was presented to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia
The Advertiser of the Year was presented to McDonald’s, with Nick Rodd, Marketing & Menu Lead, McDonald’s Asia Business Unit, present to accept the Award.
“It makes me incredibly proud to see UM bestowed with this prestigious accolade at Spikes Asia. UM is a network that continues to push the boundaries of ‘better’. To see this acknowledged at Asia’s foremost Festival of Creativity is a great moment,” said Leigh Terry, CEO IPG Mediabrands APAC.
Media Network of the Year:
UM
Mindshare
PHD Worldwide
Network of the Year
BBDO Worldwide
DDB Worldwide
Dentsu
Asia Pacific Agency of the Year
Host/Havas, Sydney, Australia
DDB New Zealand, Auckland, New Zealand
Dentsu Inc., Tokyo, Japan
Independent Agency of the Year
Cummins&Partners, Sydney, Australia
Prakrit Advertising, Bangkok, Thailand
Propaganda India, Bangalore, India
Spikes Palm
Revolver/Will O’Rourke, Australia
AOI Pro. Inc., Japan
Joint 3rd place Hub Ho Hin Bangkok, Thailand
Joint 3rd place Shots Post Production, Thailand
Young Spikes Competitions
Young Spikes PR Competition Winners
1st place – Dentsu, Japan – Ryo Nakagawa, Copy Writer / Planner and Kentaro Muraishi, Freelancer
Young Spikes Media Competition Winners
1st place – Blue449, Australia – Sophie Liu, Client Planner and Laura Tran, Client Planner
Young Spikes Digital Competition Winners
1st place – Cummins&Partners/Freelancer, Australia – Ben Grant, Copywriter and Kate Foley, Freelancer, Art Director
Young Spikes Integrated Competition Winners
1st place – Publicis JiminezBasic & ASPAC – DAN- Xanti Xavier Gonzalez, Copywriter and Eboy Jose, Copywriter
Young Spikes Design Competition Winners
1st place – Hakuhodo, Japan – Taro Taniwaki, Copywriter and Takayuki Ichida, Art Director
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