16 Baris breaks Publika


The phenomenal rise of Malaysia’s first hip-hop cypher 16 Baris on YouTube and social media culminated with a free concert at The Bee, Publika on 14 April 2018 to wrap up season 1.

With an expected all ages capacity turnout of 300 people, the concert was set to deliver an epic live experience to fans of the show.
What wasn’t expected was a turnout of approximately 4,000 – thousands were left outside unable to enter The Bee and flooded Publika.

Traffic in and around the mall came to a standstill. The show was forced to end early due to the capacity crowd in publika that couldn’t get in. All in all, good clean fun and definitely epic.

15 episodes featuring 45 rappers and 90 beats dropped in season 1 of the cypher show re-ignited and united Malaysian youth through the love of hip-hop culture.

The show received immediate attention and support, with over 46,000 subscribers on YouTube and 23,000 followers on Instagram and over a million to date in combined social media reach.

The featured rappers, from Malaysia, Singapore and Indonesia were hand-picked by Joe Flizzow, with 5 of the rappers discovered through the hashtag ‘#16baris’.

16 Baris has always encouraged fans and rappers to share their 16 bars through the hashtag, and in the days post-concert, the conversations propelled #16baris to trend at number 3.

“In the short time since its launch, 16 Baris has gone from being a show to a movement. The numbers are encouraging, and it’s going to get really busy for the team as we’re now preparing for season 2, as well as another concert in a bigger venue to give back to the fans sometime in July” says Eddy Lim, Commodore (Head) of Network for Rocketfuel Entertainment.

“We’re also expanding 16 Baris across Asia, to Indonesia and Japan.” 16 Baris is a collaboration between Rocketfuel Entertainment and Kartel Records.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene