Daily Fresh News

Mindshare adds more mind power

Mindshare Malaysia has strengthened its leadership team with the addition of Anisha Iyer as Partner Digital SEA, Allison Chin and Deboo Mohanty as Senior Partner, and Andrea Tenner as Partner.

Anisha Iyer moved from Mindshare India after 11 years, where she spearheaded digital strategy that spanned from core task definition to insights & analysis and content & innovations leading up to execution excellence principles. Anisha was also recently named by Campaign Asia as the Top 40 Women to Watch in marketing. In her new role for Malaysia, Anisha will enhance the agency’s digital product, innovation, and delivery including a special focus on strengthening Mindshare FAST (Future Adaptive Specialist Team).

Allison Chin is a 27-year veteran in the WPP network in Malaysia. With her appointment to Mindshare as Senior Partner, Allison’s focus is to champion Trading, lead agency process optimization, build gold standard practices, and excellence in Implementation & Buying. Her last assignment was with GroupM Malaysia as the Head of Trading.

Andrea Tenner and Deboo Mohanty will lead some of the agency’s largest businesses, oversee planning excellence, extracting the best of Mindshare products and tools to deliver the best results to clients. Both Andrea and Deboo have 20 years of experience each, in managing diverse clients and categories in mulitple Asia markets.

Commenting on the appointments, Cindy Chia, Managing Director, Mindshare Malaysia old MARKETING,

“As we continue this journey to deliver excellence in adaptive marketing to our clients, I am incredibly excited to have Anisha, Allison, Andrea and Deboo on-board as each member of this executive leadership team brings a unique strength and diverse experience to the table. With this strong leadership line-up, we are all geared-up to take on 2018.”

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