(Marketingmagazine.com.my) - Visual Retale, a creative media company from the U.K. that produces animated 3D floor projections as a form of advertising, has recently taken on Ingress Auto Malaysia as one of its clients in Malaysia.
Ingress Auto is an authorised dealership for BMW and MINI cars in Malaysia. The company is a wholly-owned subsidiary of Ingress Corporation Berhad with two 4S (sales, service, systems and spare-parts) showrooms located in Damansara and Puchong. It offers full after-sales services to all customers from paint jobs to oil changes.
Ingress Auto’s campaign with Visual Retale will be carried out at both of the company’s showrooms. The campaign will focus on promoting new BMW and MINI offerings to existing and potential customers. 3D animations will be played in 30-second loops to capture the attention of walk-in customers as well as existing customers who come in to get their cars serviced. The animations will also showcase after-sales packages by Ingress Auto and premium Volkswagen products sold by the company in an effort to boost sales.
The team at Ingress are excited to roll-out the campaign particularly because it employs 3D technology. Siva Kumar Krishnan, Dealer Principal at Ingress Auto Puchong mentions, “This campaign is a brilliant idea to combine indoor and outdoor communication using a revolutionary innovation.” While Managing Director of Ingress Auto, Rabian Rahman added about animated 3D projections, “Highest technology at its finest form, crafting a premium impression for the clients around the showroom.”
According to CEO of Visual Retale, Sailendra Kanagasundram, “The automotive industry is constantly evolving in terms of innovation. That’s why we see this collaboration as a great fit for Ingress Auto as we’ve developed a campaign that uses cutting-edge technology to communicate Ingress Auto’s product offering and elevate the showroom experience for their customers.”
In addition to its existing U.K. operations, Visual Retale also set up an office in Malaysia at the end of 2015. The company aims to innovate the advertising industry with its animated 3D floor projections by helping brands grab attention and amaze audiences. With its launch in Malaysia, Visual Retale wants to help Malaysian clients break the mould of traditional advertising using cutting-edge 3D technology to create buzz and add a sense of virality to marketing campaigns.
See the campaign in full-action below:
For more information, visit www.visualretale.com