(marketingmagazine.com.my) -Exponential growth and continual disruption are the new normal. Linear and incremental progress increasingly means becoming obsolete. What does the future look like for marketers and the brands we build in this hyper-connected world?
Brands will need to walk the line between human and tech to deliver personalised experiential interactions based on a complex understanding of human emotions. They need to unlock the power of crowds and communities, to build brands that resonate with familiarity whilst delivering inspirational originality. And they have a critical role to play as citizens, challenging stereotypes and daring to go where others fear to tread.
The fundamentals on which we build brands are being reimagined. The fundamentals on which we build a Cannes Lions speech are being reimagined. Would this synopsis mean anything to anyone only five years ago? But it is now important for all to grasp, even a soup and soap company like Unilever.
Join Keith Weed, CMO of Unilever, to explore the future of brands in a world where information and experience eclipse ownership as the key to growth.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am - 5.00pm
This event is HRDF-Claimable!