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AsiaMX brings in a host of new partners
21 Oct
(marketingmagazine.com.my) – Asia Media Exchange (AsiaMX) has announced that a number of regional and local TV channels have signed up to offer premium advertising assets on its market-leading programmatic TV exchange. The advertisers have an access of US$500 million in programmatic advertising assets via AsiaMX.
The latest is Discovery Networks Asia-Pacific with access to 19.3 million household subscribers in the Southeast region with content from TLC, Animal Planet, Eurosport and Setanta Sports.
NBCUniversal International Networks has also joined AsiaMX with a variety of entertainment programmes on DIVA, E! and Universal Channel. Before that, A+E Networks Asia, as well as Turner Asia Pacific have also joined the bandwagon.
New listings from Thailand include Mono Broadcast Co’s Mono29, GMM Grammy’s ONE HD and Workpoint Entertainment’s Workpoint TV. Earlier, it was BEC-Tero Entertainment, National Broadcasting, OTV Corporation, Dek-D Interactive and Asia Satellite TV.
Malaysia has PCCW’s over-the- top streaming service Viu with popular Asia dramas and variety entertainment channels to advertisers.
“We launched our programmatic TV exchange only four months ago and have garnered the confidence of some of the most respected TV networks in the region,” said Basil Chua, Chief Executive Officer, AsiaMX.
“We aim to empower TV companies and media agencies by bringing speed and efficiency to traditional processes, and making us all relevant in a digital world.” He added.
AsiaMX offers premium programmatic advertising assets from leading pay-TV and free-to- air networks via an algorithm-based platform. The exchange curates and packages TV channels based on target audiences and viewing time-belts. Advertisers then select their preferred packages based on target-audience impressions, which is an efficient and focused way to achieve their marketing objectives.
TV remains the most watched medium in Asia Pacific, with viewers forecast to increase in 2017.* TV advertising expenditure also continues to climb, and is predicted to hit almost US$64.4 billion in 2017, growing nearly 1.5% from this year’s forecast**.
*Source: ZenithOptimedia Media Consumption Forecasts *Source: ZenithOptimedia Advertising Expenditure Forecasts
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore • Rahul Thappa, Vice President of Data Analytics, Astro • Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands • Chan Woei Hern, Executive Creative Director, EnsembleWW • Bala Pomaleh, CEO, IPG Mediabrands • Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby • Anser Aly – Senior Global Brand Manager, Unilever Asia • Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
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(marketingmagazine.com.my) – Asia Media Exchange (AsiaMX) has announced that a number of regional and local TV channels have signed up to offer premium advertising assets on its market-leading programmatic TV exchange. The advertisers have an access of US$500 million in programmatic advertising assets via AsiaMX.
Will you Sink or Swim in 2017?
