What would Lai Shu Wei do with a free elephant?

2 months ago

On 15 November, 35 inspiring marketers were celebrated for their outstanding achievements during the CMO Awards 2019. Curious to find out who they are beyond their accomplishments, we emailed our winners five simple questions to answer. We’ll be publishing their answers in this mini series we’ve decided to call “What would this marketer do with a free Elephant?”  

Today we are featuring VP, unifi Marketing & Communications of TM Berhad who won the Marketing Trailblazer (Telco) award and the CMO of the Year 2019 award. 

What do you wake up every morning excited to do?

I always look forward to my daily morning walks. I enjoy the quiet time before sunrise as it gives me time to think about what I would like to achieve for the day.

If you woke up one morning and found yourself in a perfect world with no limits on budget and resources, what is the one marketing campaign you would make happen?

I would like to bring back Live Aid from the 80s into today as I will be able  to use the available technology and platforms to reach out to almost every single person in the world. It will be an awesome space to unite everyone and focus on a common cause.

What is something you would never change about your team?

Their eagerness to try new things. 

Please complete this sentence: 

As a marketer, you must know…what common sense is. 

Tell us something quirky about yourself, not many people know

I have always wanted to be a musician.

You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?

 I will build the biggest safari, with the elephant as the main star and attraction.


Lai Shu Wei poses on stage after accepting his award, with President of Malaysian CMO Awards, Professor Harmandar Singh and Group CEO of Moving Walls, Srikanth Ramachandran.

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