What would Jovina Tan do with a free elephant?

On 15 November, 35 inspiring marketers were celebrated for their outstanding achievements during the CMO Awards 2019. Curious to find out who they are beyond their accomplishments, we emailed our winners five simple questions to answer. We’ll be publishing their answers in this mini series we’ve decided to call “What would this marketer do with a free Elephant?”  

Today we are featuring Vice President, Group Marketing of Taylor’s Education Group, Jovina Tan Siew Ching who won the award for Best Marketer in Education and Training. 

Vice President, Group Marketing of Taylor’s Education Group, Jovina Tan, with her two sisters.

What do you wake up every morning excited to do?

“Everyday is an adventure” – I embrace the spirit of this as I just live the day and make what I can do. Everyday is a ‘restart’ where I hope to see things with a fresh perspective, help anyone in my capacity and be open to any spontaneous wonders. Just keep hope that something wonderful will happen and you’ll learn something that will help you in life.

If you woke up one morning and found yourself in a perfect world with no limits on budget and resources, what is the one marketing campaign you would make happen?

Run a global integrated marketing campaign to put Taylor’s brand around the world. (referencing Coke on how the brand gave birth to the “Open Happiness” campaign which helped customers associate with the joys of sharing small things and how a bottle of Coke can change people’s mood and bring them immense joys).

What is something you would never change about your team?

Their spirit of always being open & wanting to do things differently.

Please complete this sentence: 

As a marketer, you must know… your authenticity. You need to be yourself first because you need to define your own personal brand before someone else does it for you! By aligning who you are with  what you do, you can then turn your “work” into your “passion”. Position yourself on a brand that you love, so you get paid to do what you love.

Tell us something quirky about yourself, not many people know.

I read manga and watch Japanese anime.

You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?

Is it even legal to own an elephant in Malaysia? (laughs). Assuming I have a license for it, I’ll take good care of it first, then I’ll release it into the wild and set it free.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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