We are slaves to machines

We are slaves to the machines
This is not a machine talking to you

I have something to share with you.

Technology has changed us, that’s true. There is no question about it.

In fact, technology has changed us so much, that the way we market
to our consumers has changed dramatically.

Especially if you want to use digital channels and digital platforms.

Think carefully.

Digital platforms are machines.

To talk through machines, you have to follow the machine’s protocol.

Think about it.

So, now you want to communicate to your audience

you must make sure that the machine accommodates your message,

in a way that it can make your message happen.

So now we got to learn how to communicate with the permission of machines.

And when we do that, it is not really a conversation that connects.

It is a mix match of using generic words which the machines can pick up and it has very little to do with persuasion, and more to do with what’s convenient and what’s trending.

So the conversations have all changed.

I don’t know.

Well, this is not a machine talking to you.

I suppose one day we will take over the machines again.

But for the moment.

It is about mechanising your communications to fit with the machines.

We are slaves to the machines.

Welcome to technology.

Video captions by GilaTerJemah

More video from this series:

Year of the Ham
How well do you know Millennials?


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene


Comments are closed.