Veteran ad man Alyque Padamsee dies in Mumbai

Advertising guru Alyque Padamsee passes away

Advertising guru Alyque Padamsee died in Mumbai on November 17.  He was 90 years old.

He achieved global fame in the brand advertising with memorable campaigns like the Liril girl in a waterfall, Lalitaji in Surf, Hamara Bajaj, MRF Muscle Man and the Kamasutra Couple among others.

One of his achievements is also for his role as Mohammed Ali Jinnah in Richard Attenborough’s multi Oscar award winning classic, Gandhi in 1982.

In English theatre he produced plays like Evita, Jesus Christ Superstar and Broken Images.

Born to a wealthy Khoja muslim couple Jafferbhai and Kulsumbai Padamsee of Gujarat, one of his brothers is the famous modern Indian art painter Akbar Padamsee.

He is survived by three former wives and four children besides other relatives.




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