US Government Sues TikTok Over Children’s Privacy Violations

By The Malketeer 

Battle for Digital Privacy Intensifies

In a significant move against one of the world’s most popular social media platforms, the US Justice Department has filed a lawsuit against TikTok and its parent company ByteDance.

The suit, filed on August 2, 2024, alleges “massive-scale” privacy violations concerning children using the app.

This legal action marks another chapter in the ongoing scrutiny of TikTok’s operations in the United States.

The Crux of the Lawsuit

At the heart of the lawsuit is TikTok’s alleged violation of the Children’s Online Privacy Protection Act (COPPA).

This legislation requires online services targeting children to obtain parental consent before collecting personal information from users under 13.

The US government claims that TikTok failed to meet this crucial requirement, potentially putting millions of young users at risk.

A Platform Under Siege

TikTok’s Mounting Challenges

With approximately 170 million US users, the platform is already grappling with a new law that could force ByteDance to divest TikTok’s US assets by January 19, 2025, or face a ban.

The underlying concern driving these actions is the fear that TikTok could be collecting vast amounts of data on Americans for the Chinese government while also influencing content in ways that could harm US interests.

The Scale of the Problem

According to the lawsuit, which was joined by the Federal Trade Commission (FTC), TikTok’s actions constitute “unlawful massive-scale invasions of children’s privacy.”

The platform is accused of knowingly allowing children under 13 to create regular accounts and share content with adults and others without parental consent.

Political Ramifications and National Security Concerns

The lawsuit has reignited discussions about national security and data privacy.

Representative Frank Pallone, the top Democrat on the Energy and Commerce Committee, stressed on the importance of divesting TikTok from “Chinese Communist Party control,” highlighting the broader geopolitical context of the legal action.

TikTok’s Response and Future Implications

Defending Its Practices

In response to the allegations, TikTok has stated that it disagrees with many of the claims, describing them as relating to past events and practices that are either factually inaccurate or have been addressed.

The company asserts its commitment to protecting children and pledges to continue updating and improving its platform.

Potential Consequences

The stakes are high for TikTok.

The FTC is seeking penalties of up to US$51,744 per violation per day, which could potentially amount to billions of dollars if the company is found liable.

This financial threat, coupled with the possibility of forced divestment, puts TikTok’s future in the US market on shaky ground.

A Broader Push for Digital Privacy

Legislative Efforts to Protect Minors Online

The lawsuit comes amid a broader push to enhance digital privacy protections for young users.

On July 30, 2024, the US Senate passed a bill that would extend COPPA to cover teenagers up to age 17, ban targeted advertising to kids and teens, and give parents and children more control over their data on social media platforms.

While this bill still needs to pass in the Republican-controlled House to become law, it signals a growing bipartisan concern over the digital privacy of young Americans.

Looking Ahead

As this legal battle unfolds, it will likely have far-reaching implications not just for TikTok, but for the broader landscape of social media and data privacy in the United States.

The outcome could set important precedents for how tech companies handle children’s data and potentially reshape the relationship between social media platforms and their youngest users.


MARKETING Magazine is not responsible for the content of external sites.




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene