Uncovering Datalytics: What will be discussed on November 14th

mmc2016 speakers

(Marketingmagazine.com.my) – This year’s Malaysian Media Conference (MMC) will feature the brightest minds in the industry who will speak on the issues that matter to the industry.

How to make your data work for you? What creativity’s role in today’s data obsessed world? All those questions and more will be answered on this coming November 14th.
Here are some of the sessions you can look forward too:

Anser UniliverCrafting Magical Consumer Experiences with the Power of Big Data by Anser Aly – Senior Global Brand Manager, Unilever Asia

Anser will be sharing a fresh perspective as a Marketer and end user of Big Data. He will talk about the challenges and opportunities of how Big Data could be effectively deployed as a power tool to attain a competitive advantage in the FMCG Industry.

Anand AsiaMXAre Data & Programmatic Frenemies? Programmatic – good, bad or inevitable by Anand Rego – Head of Programmatic & Analytics, AsiaMX

Beyond the hype and misconceptions, Anand Rego takes a deeper look at why the journey for Programmatic has been a challenge for some yet more than an opportunity for others. An ever evolving media and tech landscape necessitates the need for innovative solutions around all that resultant data. Incorporating a creative approach to data, this presentation reviews opportunities and what it will take to succeed in the journeys ahead.

Lih Ren DigiLars DigiHow will digital and analytics power the next telco growth curve?
By How Lih Ren – Head of iTelco, Digi Telecommunications and Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

The telco industry is in the midst of a massive transformation and in the centre of it is digitisation and big data analytics.

With the closeness to the customers and access to massive amounts of user data the telcos have many opportunities available. But with the opening up of the telco ecosystem also others want a piece of the pie. Find out how they are preparing themselves to make the most of the new data-driven opportunities.

To find out the full list of speakers and topics which will be discussed at the conference click here

Date: 14 November 2016
Time: 08:30am – 06:00pm

Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: [email protected]


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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