(Marketingmagazine.com.my) – This should come as no surprise to many. Malaysians regularly fall prey to Internet scams, and seem to continue to be duped almost on a daily basis.
This despite many “sad” stories being carried in various newspapers in the different languages. The lesson never seems to be learned.
It also should not be shocking to know that at least 46 percent of respondents from this country to a recent survey by telecommunication company Telenor Group revealed how gullible Malaysians are on the Internet.
Malaysia leads among the countries surveyed which included India, Singapore and Thailand.
The study found that one in five Malaysians had been victims of both Internet auction scams and online dating scams.
A quarter of Malaysians have experienced Internet auction fraud. The greatest number of victims had fallen for the ‘work from home’ fraud, a scam whereby users are tricked into paying someone online to help them start a business or undertake work but end up not receiving any payment.
One in 10 users in Malaysia also reported that their Facebook accounts had been hacked in the past.
The multi-market survey assessed 400 Internet users aged 18 to 65 in Malaysia, India, Singapore and Thailand and was conducted to provide a better understanding of common online scamming methods.
In Malaysia, all of those surveyed classified themselves as Internet users who spend an average of close to 10 hours a day online.
Online safety is a growing concern among these respondents with 54 per cent stating that they are ‘very concerned’ with online scams, more than those equally concerned with crime in the real world such as mugging (45 per cent) and stalking (42 per cent).
Deleting suspicious emails, ignoring advertisements that appear “too good to be true” and updating anti-malware software on devices used are effective ways in maintaining safety online, recommends Telenor Group.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.
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