ESCAPE into content marketing with Celcom


( – Celcom Axiata Berhad, is all set to entertain its customers with its experimental new genre of short, quick entertainment through the all-new 13 episode mini-web series – Ceciter: Projek Cari Bini, via ESCAPE, Celcom’s personal entertainment space, that can be viewed directly on their mobile devices.

The series begins with the flashback of a dream that war veteran, Daud Bade (Wan Hanafi Su) has, where he dreams that his late wife bestows upon him to find a new and young wife. Troubled by loneliness for many years, yet driven by passion and ambition to fulfil his quest for true-love, Daud Bade then embarks on a journey. Along the way, he encounters numerous trials and challenges which include his old nemesis, Abe Wan Kenopi (Sabri Yunus), and those that test and eventually fire him up to seek happiness.


Daud Bade (Wan Hanafi Su) listens intently to Pok Da (Badrul Kerdil) on how he can reach his new-wife to be.

Ceciter: Projek Cari Bini features a prominent Malaysian cast like Shafiq Kyle, Issey Titan, Ika Nabella, Ariff Sumbu and many more. The 13 episode mini-web series will run via ESCAPE for two months with its first and second episode released on 11 March, complimentary for ESCAPE customers.

Subsequently, the third episode will be released on 18 March, followed with a new episode released every Monday and Wednesday.


Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer, Celcom Axiata Berhad

Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer of Celcom Axiata Berhad said, “This is an experiment of trying out a new genre of short and simple clips, that will eventually evolve into collaborative efforts with other partners to include crowd sourcing and user generated original content.”


Ika Nabella with Shafiq Kyle stars in ‘Ceciter: Projek Cari Bini”

Issey Titan

Issey Titan plays Wan Soho in one of the scenes of ‘Ceciter: Projek Cari Bini”.


Mboroi (Mat Over) shows Daud Bade (Wan Hanafi Su) on how he can find his new-wife to be on a mobile-app.


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.



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