MARKETING Magazine Asia

Malaysian Media Conference 2020 is back and brave!

The Malaysian Media Conference (MMC) is an anchor for all media and marketing professionals to get everyone on the same page one day in the year.

This is our 14^th year, and we’d cheekily skipped the 13^th year for reasons best left to the stars.

There has never been a year as important as 2020 for stakeholders in our industry to come together and assist each other to bounce back from the unparalleled challenges we’ve been smacked in the face with.

COVID-19 has exposed our flaws and vulnerabilities. But as we enter a unique window of opportunity to shape the recovery of our industries, MMC 2020 will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape.

Speakers stepping up..

Eugene Lee was named one of Asia Pacific’s Top-50 Most Influential Marketers of 2020, and was also Marketing Magazine’s CMO of the Year in 2018. He rolled out many ground-breaking campaigns, including the legendary Ayam Goreng McD relaunch. In early 2020, Eugene was made Regional Marketing Director for Asia, overseeing 11 markets across APAC.

Ganesh Kumar Bangah is a technology industry leader, serial entrepreneur and startup investor. Ganesh was the Ernst & Young Technology Entrepreneur of the Year Malaysia 2012 and one of Asia’s most influential people according to Society Magazine 2015. In 2017, he founded Commerce.Asia which he grew within 3 years to have a database of over 8,000,000 SMEs across 7 countries with over 61,000 sellers that sell RM1.5 billion (USD375m) worth of products a year.

Lee Choong Khay (CK) is instrumental in developing Astro’s sports services into one of the top sports propositions in ASEAN. CK also spearheaded eGG Network, a dedicated 24/7 esports channel for ASEAN. eGG Network is more than a channel, it is a 360° marketing platform engaging esports fans, talents, sponsors, game developers and publishers through tournaments, events, and social media.

Raymond Siva has more than 23 years of experience in journalism, strategic marketing and crisis and issues response. He has conducted over 100 spokesperson and crisis trainings, messaging workshops and talks in Malaysia, Indonesia and Singapore. He was appointed CMO of the Malaysia Digital Economy Corporation (MDEC) in October 2019, overlooking brand and strategic partnerships, including communications, digital and experiential.

Sailesh Wadhwa is in his fourth consecutive Agency Turnaround, and has spent last 20 years across multiple geographical locations. He has led work across markets and has been awarded at over 200+ Specialist Marketing & Creative Effectiveness awards regionally including Global Effie, AMES, APPIES, Dragons of Asia, Tambuli, MobEx, Marketing Events, CMO Asia, Effie, Loyalty & Engagement Marketing and more.

Santharuban T Sundaram has been in marketing for about 16 years and has driven brands like WONDA, Calpis, Goodday, Mountain Dew, Revive, Tropicana and Pepsi across multiple markets. Ruban served Etika for 7 years, and is now CEO of Atlas Vending. He was previously with ntv7, NSTP, WOW FM and Celcom Axiata. Ruban is Marketing Magazine’s CMO of the Year award winner!

This year’s special guest speaker is Karen Chan, CEO of airasia.com. She and her teams are sitting in the eye of the COVID-19 storm. She took over the helm of airasia.com after serving Group Chief Commercial Officer. Karen is now transforming AirAsia into the fastest-growing travel tech and lifestyle platform in ASEAN, powered by a unified payment and loyalty solution. Her story is a true tale of reinvention and repurposing in the new world order!

Chris Greenough, Chief Marketing Officer, Everise

Christopher Wee, Chief Strategy Officer, Omnia

Dashika Gnaneswaran, Head of Communications, Microsoft

Jahabar Sadiq, Chief Executive Officer, The Malaysian Insight

Jazz Tan, Chief Executive Officer, YouthsToday

Aziemah Azman, Manager of IP-Animation, Primeworks Studios

Dheeraj Raina, Managing Director, Mindshare

Haniff Hamzah, Radio Announcer, Era.Fm

Meera Sivasothy, General Manager, BFM

Nicholas Sagau, Chief Product Officer, REV Media Group

Sheila Shanmugam, Managing Director, m/SIX

Jaz Lee, Creative Director, Ogilvy

Preathvee Asohan, Twitter Client Partner & Brand Strategist, Httpool Malaysia

…. MMC 2020 will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape….