This year, two-thirds of all global ad dollars will go to the Big Five: Google, Facebook, Tencent, Baidu and Alibaba, according to the latest PriceWaterhouseCoopers Entertainment and Media Global Outlook.
And according to eMarketer forecasts, Google and Facebook will account for almost 50% of advertisers’ total global digital ad spending in 2017, and China’s Tencent, Alibaba, and Baidu will capture approximately 15%.
That’s five companies harvesting 65% of total global digital advertising revenues!
This concentration is forcing digital and traditional publishers to rethink how content is distributed, consumed, and monetized over third-party platforms, and to pursue new types of partnerships and business models as a result.
• Roughly 50% percent of ad dollars flow to to Google and Facebook, America’s “Duopoly.” Together they are expected to take 83% of every new ad dollar, according to calculations from Digital
Content Next, the premium publishers association.
• The 12 companies behind the Big Five — Yahoo! Microsoft, Linkedin, IAC, Verizon, Amazon, Pandora, Twitter, Yelp, Snapchat, Sina and Sohu — bring in roughly half of what
Google brings in annually in ad revenue.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]