Malaysian consumers remained largely optimistic in Q4 2019, based on an index score of 107 [...]
Nielsen, the media research firm famous for its TV ratings, on Thursday, announced plans to [...]
WARC, the global authority on advertising and media effectiveness, has -launched WARC Data, an independent [...]
Disloyalty levels are on the rise among consumers in Malaysia, with just 9% of Malaysian [...]
Malaysia has been placed number six globally on the Consumer Confidence Index (CCI), with an [...]
Nielsen has launched Nielsen SmartStore, an “immersive reality” shopper solution that helps retailers and manufacturers [...]
(marketingmagazine.com.my) – The Malaysian consumer confidence ended 2016 on a gloomy note as the [...]
(marketingmagazine.com.my)- As the buzz around online audience verification heats up in Malaysia, GroupM is taking [...]
(marketingmagazine.com.my) – Part of the fun of shopping is the thrill of the chase. [...]
Malati Siniah, MARKETING’s Chief Content Offier & Angeline Teh of BFM in the studio (marketingmagazine.com.my) [...]
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