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Sustainable Development Focus of Iproperty Conference
06 Apr
(Marketingmagazine.com.my) – The focus of forthcoming conference by iProperty Group from April 21-22 will be sustainable development to address Asia’s rapid urban growth.
In a statement, iProperty Group Chief Executive Officer, Georg Chmiel, said with Asia urbanising rapidly, understanding the importance of sustainable development, as well as acquiring technical expertise around township planning, were increasingly important.
“This iCities conference will give real estate professionals in the region practical case studies and points of view that will help them to best address the immediate challenges, while building sustainable features into planned developments for the longer-term,” he said.
Chmiel said the event will also bring together senior decision-makers from the real estate sector, city planners, engineers and contractors.
The inaugural two-day conference, themed “The iCities: Urban & Township Development for Emerging Markets”, also aims to highlight the importance of sustainable development; ensuring current developments do not burden future generations; township planning, as well as infrastructural and social developments.
The speakers include Nicholas You, Director of Global Programmes and Projects at Guangzhou Institute for Urban Innovation and Honorary Chair and Founder of the UN-Habitat World Urban Campaign; Constant van Aerschot, Executive Director of the Business Council for Sustainable Development, Singapore; as well as Colin Henson, Principal of Henson Consulting, Australia and Former Governor of The Warren Centre for Advanced Engineering, Australia.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
