MARKETING Magazine Asia

The month of Merdeka is upon us and to flag off the celebrations leading up to August 31, Ride for Malaysia took off this morning at the Sunsuria City Celebration Centre.

Masterminded by Star Media Group (SMG) and property developer Sunsuria Berhad, the ride falls under SMG’s #RaiseTheFlag campaign which was launched in late July as a patriotic prelude to Merdeka.

Attending the flag off were Dato Fu Ah Kiow, Chairman of SMG Berhad; and Datuk Ter Leong Yap, Executive Chairman of Sunsuria Berhad, who were joined by Datuk Seri Wong Chun Wai, Group Managing Director and Chief Executive Officer of SMG Berhad; and Mr. Koong Wai Seng, Executive Director and Chief Executive Officer of Sunsuria Berhad.

Speaking at the inaugural ride this morning, Group Managing Director and CEO of SMG Berhad Datuk Seri Wong Chun Wai said the ride was a chance for Malaysians to come together and celebrate diversity, national pride and love for the country.

“Apart from promoting, national unity and patriotism, this is a chance for families and the community from all walks of life to raise awareness for a healthier and more environmentally-friendly lifestyle. Everyone – without exception – is responsible for the wellbeing of the nation and we each have a role to play,” said Datuk Ter Leong Yap, Executive Chairman of Sunsuria Berhad.

To spur the spirit of the 1500-strong crowd who participated in the event, SMG and Sunsuria had enlisted a number of public figures and entertainers. Among them were Amber Chia, Kavita Kaur and various DJs from radio stations Suria and 988.

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]