Strange advertising deals brewed at Utusan

Suspicious advertising contracts at Utusan

Two Ancom Bhd linked companies have filed a lawsuit against Utusan Malaysia (M) Bhd seeking  the return of cash advances amounting to RM18.5 million.

The amount itself gives rise to much questioning as 85% of these payments were received upfront in the first two quarters before the final agreements were even inked.

Usually payment is made only once the advertisement is published.

According to court documents, Nylex (M) Bhd had enlisted Utusan for three advertisement packages worth RM17million in 1QFY2018 and a total of RM10 million in cash was paid to media company as a deposit.

Redberry engaged in a similar deal in 2QFY2018, paying RM8.5 million cash as an upfront deposit for a 48-month campaign worth RM10 million.

All four deals were subject to the execution of final agreements, which was not done which means that no advertisements were published.

Nylex which is a chemical company and media group Redberry both filed lawsuits at the Kuala Lumpur High Court on Aug 28.

Nylex is seeking a refund of the RM10 million which was advanced to Utusan in January and February while Redberry is seeking a return of a RM5 million deposit that was paid in April.

Both companies are seeking an interest of 5% per annum on the amount and costs on a full indemnity basis.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene