It was a video which puzzled and surprised many, a man with matted hair, torn up clothes, face covered in dirt and sung like an angel when he opened his mouth.
The video which has been circulating online earlier this month reached viral status when it racked up over 2.3 million views on Facebook in a matter of days and was also picked up by several local online portals
It was later unveiled that the mystery singer was Hazama, a local singer who gained popularity having joined Astro’s reality program Akademi Fantasia- and the agency behind it was none other than Rocketfuel Entertainment
The new entertainment start up posted a video on their YouTube page documenting the amazing transformation of the singer. According to Rocketfuel Entertainment, it was done as a reminder to people to stop judging one another based on face value. The social experiment was also part of Rocketfuel Entertainment’s marketing strategy behind the upcoming release of Hazama’s “Aku bukan Dewa” single on 29 September 2017.
Check out their video below:
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Details: www.marketingmagazine.com.my/cmo2017
Contact: [email protected]
Download event PDF here.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW