We’ve all heard about the 4Ps – Product, Price, Place & Promotion – the four checkpoints marketers use when mapping-out a logical marketing strategy. However, to reflect the changing mindset, expectations and needs of consumers, marketers are now shifting their strategy using the 4Es – Experience, Exchange, Everyplace, Evangelism.
How do you understand the differences and will it determine a business’ competitive edge? Or if these concepts are arbitrary and not essential in a strategy, then what approach should you take instead?
Speaking on the above on 15 May 2020, at 4pm will be Head of Marketing at Wipro Ginvera Marketing Ent Sdn Bhd, Rishi Pahwa and Regional Head of Country Marketing for Grab, Sulin Lau.
As part of our ongoing fund-raising efforts for our country’s frontliners, 50% of your registration fees will be channeled to MERCY Malaysia.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
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