We’ve all heard about the 4Ps – Product, Price, Place & Promotion – the four checkpoints marketers use when mapping-out a logical marketing strategy. However, to reflect the changing mindset, expectations and needs of consumers, marketers are now shifting their strategy using the 4Es – Experience, Exchange, Everyplace, Evangelism.
How do you understand the differences and will it determine a business’ competitive edge? Or if these concepts are arbitrary and not essential in a strategy, then what approach should you take instead?
Speaking on the above on 15 May 2020, at 4pm will be Head of Marketing at Wipro Ginvera Marketing Ent Sdn Bhd, Rishi Pahwa and Regional Head of Country Marketing for Grab, Sulin Lau.
As part of our ongoing fund-raising efforts for our country’s frontliners, 50% of your registration fees will be channeled to MERCY Malaysia.