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New issue of MARKETING talks Kabali, Product of the Year Winners, Cannes Lions, Syukur Selalu and on putting the crown back in content….
23 Aug
(marketingmagazine.com.my) – This month we have heard plenty of stories from the vibrant streets of Rio de Janeiro. Looking beyond gold, silver and bronze what was great about this year’s Olympic Games was the stories that came from the Brazilian nation. Athletes that picked each other up to finish the race, two old badminton rivals exchanging hugs at the end of their match and of course the David vs. Goliath swimming match.
The shot many are calling the best image from Rio, captured by Photographer Cameron Spencer of Usain Bolt smiling as he won the men’s 100 metres semi-final.
Globally brands such as McDonald’s and Nike made a splash with grand campaigns while locally, brands such as Samsung, 100Plus, Milo and more were seen in the local dailies supporting the nation’s local heroes in their pursuit of Olympic Glory. As the games draw to an end we will be taking a closer look into the issue of sports marketing in our upcoming issue. Worked on something interesting in this area? Drop us a line.
So what are the interesting things we covered in our latest issue? From the best campaigns showcased at the South of France to understanding the cult phenomena that is Rajinikanth, here’s what is in store in the new issue of MARKETING magazine….
CONTENT HIGHLIGHTS:
Cover Story: Colourful, Malaysian, Disruptive – the DNA of Trapper Media Group
It is probably the best kept secret in the Malaysian media scene. Far removed from big boy politics and self-proclaimed thought leaders, Trapper Media has emerged as a true thoroughbred player bent on doing the right thing…
Cult Brand Rajini remains priceless!
They call him God.
Shot in Malaysia, Tamil crime drama movie Kabali opened worldwide on July 22. It stars Kollywood icon Rajinikanth as Kabaleeswaran; a badass gangster framed for a crime decades ago. When the teaser trailer was launched in April, it clocked 5 million views in less than 24 hours becoming the most viewed movie trailer in Asia ever. An hour after the actual movie launch an almost complete clip of the entire film was uploaded on video hosting site Vimeo and got 2 million views in just two hours…
Putting the crown back in content
In the age of ad blockers and a multitude of online platforms, brands are still scratching their heads when it comes to content marketing. While content might still be king what is important is to ensure that you have the right kind of content going out to your consumers…
CANNES 2016 – Awakening the sleeping lion
Racing against time you try to nail that perfect copy, packaging your brilliance in a zip file and emailing it over to a suit, only to be told that the client changed the brief and once again you face a blank sheet.
To subscribe for your personal issue of MARKETING magazine, call 03-7726 2588 or email [email protected]
For the iPad edition, visit here To advertise, call Jarrod on +6018-220 0682 or email [email protected]
MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd • Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad • Sulin Lau – Head of Marketing Services, Maxis • Cyril Dhenaut – Head of Marketing, KFit • Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges • Eric Wong – Marketing Director, IBM Malaysia • Srikanth Ramachandran – Executive Director, Moving Walls • Spencer Lee – Head of Commercial, AirAsia Berhad • Bala Pomaleh – CEO, IPG Mediabrands • Rachel Lim – Co-Founder of Love, Bonito • Edward Ling – Sales Manager, Waze Malaysia • Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) • Dato Seri Vida – Founder, Pamoga & Qu Puteh •Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
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