YouGov Survey Reveals Whopping 42% Daily Users Hold Negative Perception
In a stunning turn of events, Elon Musk‘s social media platform X (formerly Twitter) is facing its most significant crisis yet.
Recent data reveals a startling decline in user satisfaction, advertiser confidence, and public perception.
As the tech mogul wages war against fleeing advertisers, we dive deep into the tumultuous world of X and its controversial owner.
The Numbers Don’t Lie: X’s Popularity Plummets
The United Kingdom’s YouGov latest findings paint a grim picture for X.
A whopping 42% of daily users now hold a negative view of the platform – the worst satisfaction ratings since Musk’s takeover in 2022.
Even more alarming, only 51% of daily users maintain a favourable opinion, dropping to a mere 38% when including all users.
But it’s not just the platform that’s losing favour.
Musk himself is facing a severe backlash, with nearly four times as many Britons (64%) viewing him negatively compared to those with a positive opinion (17%).
Freedom or Chaos? The Moderation Dilemma
Despite Musk’s claims of championing free speech, users and the general public remain unconvinced about X’s content moderation policies.
A mere 12% of the wider public believe X strikes the right balance between freedom and moderation.
Even among users, only 20% feel the platform’s approach is fair.
What’s in a Name? The Rebranding Disaster
In a clear sign of resistance to Musk’s vision, an overwhelming 70% of Britons still refer to the platform as Twitter.
This stubborn adherence to the old name underscores the public’s rejection of Musk’s rebranding efforts.
From Bad to Worse: X’s Turbulent Timeline
The platform’s troubles didn’t start overnight.
Let’s take a look at the key moments that led to this unprecedented crisis:
February 2023: Musk apologises for excessive, irrelevant ads
November 2023: Major brands flee amid antisemitism scandal; Musk tells advertisers to “go f*ck themselves”
June 2024: Musk attempts damage control at Cannes Lions
August 2024: X headquarters shut down; legal action taken against boycotting advertisers
The Final Verdict: Can X Survive?
As Musk continues to battle advertisers and public opinion, the future of X hangs in the balance.
With user satisfaction at an all-time low and advertisers jumping ship, one question remains: Can Elon Musk salvage his US$44 billion investment, or is X destined to become the biggest tech failure of our time?
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