Meeting Growing Demand for Native Advertising

(Marketingmagazine.com.my) – plista, a pioneer in innovative native advertising solutions powered by data and a one stop native solution for both publishers and advertisers, is growing its presence in the APAC region by launching partner offices in Kuala Lumpur, Beijing and Shanghai.

This will increase the company’s global presence to 10 markets.

plista recently entered a cooperation with Xaxis Media Group, the world’s largest programmatic media and technology platform, and is now part of their brand portfolio to provide expertise and innovation in the fields of native advertising and recommendation technology.

“After seven successful years in Europe, where our advertisers have seen the strong and consistent results that we have achieved, and following Australia’s very positive launch and growth from a year ago, plista is now ready to expand its APAC coverage to serve more clients and we are very excited” Xaxis’ APAC CEO, Michel De Rijk said.

The launch of three new partner offices further cements plista’s commitment to bring quality and top performing data driven native advertising to the APAC region.

The Berlin-headquartered company has been successfully bringing advertisers and media together since 2008, and with its specially developed real-time Recommendation Technology, plista is able to deliver both content and advertising that matches the interests of the individual user – on all channels and across all devices.

“With client demand for effective data driven native strategies growing globally, the timing is perfect for us to enter the Chinese and Malaysian markets where we see a great opportunity for growth. At plista, we develop non-intrusive native advertising solutions and personalization technologies, and our clients also stand to benefit from Xaxis’ presence in China and Malaysia,” De Rijk added.

The same sentiment was also shared by Jana Kusick, plista’s Managing Director, who added, “Clients have definitely caught on with what more they can do and achieve for their digital campaigns, and plista was the missing piece in the puzzle”.