Media Prima Digital partners up with Ziff Davis to operate IGN Southeast Asia

Media Prima Digital, announced a partnership with global digital media company Ziff Davis, a division of J2 Global, to operate IGN Southeast Asia (sea.ign.com) for entertainment and gaming fans in Malaysia, Singapore, Indonesia and the Philippines.

IGN is the world’s leading media brand for games, movies, entertainment and fan culture, now available in 30 international editions, 26 languages and 115 countries, reaching a global audience of 196 million users across web, video and social platforms (Google Analytics & platform metrics, monthly average of Q1 2019)

IGN is one of the most internationally developed media brands in the world, not just in entertainment, but in any category.

Its global profile (world.ign.com) represents a unique opportunity for advertisers, offering both scale and local relevance in every key market world-wide.

IGN Southeast Asia tailors the popular IGN formula for passionate local audiences with original content, creating a unique platform for brands to engage with consumers through advertising, sponsorship and events.

IGN Southeast Asia will also help companies in the region reach customers in the rest of the world, through IGN’s global network.

The new partnership for IGN Southeast Asia follows a similar agreement in 2018 between Ziff Davis and Media Prima’s REV Asia subsidiary for Mashable Southeast Asia (sea.mashable.com), as well as separate partnerships in the Asia region like IGN Japan and IGN China, and around the world including Latin America, Europe, the Middle East, Africa and India.

Media Prima’s key digital assets include SAYS, OHBULAN!, Viralcham, BH Online, NST Online and My Metro, contributing to the group’s overall traffic of 14.2 million monthly unique visitors.

Media Prima also recently became the #1 choice in mobile content and through this new partnership, the group is hoping to further expand its reach regionally while also increasing the growth in its digital revenue.

Rafiq Razali, Chief Executive Officer of Media Prima Digital, said: “We are excited to further strengthen our partnership with Ziff Davis by having IGN Southeast Asia onboard.

“We believe that this partnership will help accelerate the group’s digital presence and revenue both locally and regionally, particularly in the gaming industry across other key markets in Southeast Asia. As a digital media group, we recognize that gaming and esports is the future, and true to our media roots, we want to support and grow this industry within the region.”

Adam Doree, Vice President, International Partnerships at Ziff Davis, said: “We are delighted to expand our partnership with Media Prima Digital, one of Southeast Asia’s leading digital media groups. The region has become a global focal point for entertainment and gaming companies seeking new growth, and under Media Prima’s leadership, IGN Southeast Asia is well positioned to serve the needs of those clients as the leading destination for fans.”