Penang-born Magie Tan made her name in the Malaysian advertising film industry long before she left for China many years ago. She started Godmother Productions in Shanghai City 16 years ago and was the Executive Producer of award-winning commercials that have been screened across the region.
I visited her office in Shanghai a few years ago and she was the same bubbly person I had known when we worked together in McCann- Erickson Malaysia in the late 80s. Many friends in the business who knew Magie, acknowledge that we have lost a leading light in the advertising industry.
Her younger brother Danny writes, “The most wonderful person in my life has left us peacefully. When in Tokyo recently she had the flu and was not feeling well, but she refused to come home to Malaysia as she wanted everybody to have a good time at our family trip.”
As this year comes to a close, we mourn the loss of a dear friend, industry champion and all-round do-gooder Magie.
THE SLEDGEHAMMER
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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