Magie Tan passes away

Penang-born Magie Tan made her name in the Malaysian advertising film industry long before she left for China many years ago. She started Godmother Productions in Shanghai City 16 years ago and was the Executive Producer of award-winning commercials that have been screened across the region.
I visited her office in Shanghai a few years ago and she was the same bubbly person I had known when we worked together in McCann- Erickson Malaysia in the late 80s. Many friends in the business who knew Magie, acknowledge that we have lost a leading light in the advertising industry.
Her younger brother Danny writes, “The most wonderful person in my life has left us peacefully. When in Tokyo recently she had the flu and was not feeling well, but she refused to come home to Malaysia as she wanted everybody to have a good time at our family trip.”
As this year comes to a close, we mourn the loss of a dear friend, industry champion and all-round do-gooder Magie.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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