Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Khoo Kar Khoon enters the tech startup scene
12 Jul
(marketingmagazine.com.my) – GigaGigs, a joint venture mobile technology startup with China’s biggest crowd tasking B-2- C platform of mobile crowdsourcing technology company, WeiChaiShi Ltd (www.weichaishi.com), has appointed Khoo Kar Khoon as Chairman, effective July 2016.
GigaGigs is a joint venture with the pioneer and the largest crowd tasking B-2- C platform mobile crowdsourcing technology company in China, WeiChaiShi Ltd. WeiChaiShi has 3.5 million registered members in China, covering more than 500 cities countrywide. The pioneer of crowdsourcing in China has been working with over 100+ clients, completing in excess of 7.5 million micro tasks, all via the mobile application called weichaishi.
Harnessing the power of sharing economy and leading edge mobile technology, GigaGigs is set to innovate a new way of working for Malaysians to earn extra income at their convenience by participating in micro-jobs offered by GigaGigs’ clients, mainly through their mobile phones platform.
The rising cost of living, increasing popularity and public acceptance of “Making extra money during your free time” via share economy are the encouraging factors for the establishment of this innovative platform.
GigaGigs aims to innovate and disrupt the way marketers reach out to consumers, execute in-store activation, monitor competitive activities and act promptly with real time update. Its advance mobile platform allow marketers to “pull” real time information on what’s happening in the market place by crowdsourcing shoppers from all over Malaysia – Capturing The Real World. On the other hand, “pushing” through marketing & promotional campaigns via the power of Social Media.
The micro-tasks assigned to the GigaGigs’ members vary from taking photos while shopping or traveling, providing feedback on marketing campaigns, trying new products or samples or just simply by forwarding a promotional campaign to their friends.
Khoo Kar Khoon who chairs GigaGigs’ management team was also recently appointed as the Non-Executive Director of publishing conglomerate, Media Chinese International Ltd (MCIL).
Former Communications Director of Nestle Bhd, Khoo is a veteran and industry heavyweight in the Malaysian marketing and advertising scene. He was once voted as Asia’s 10 Most Popular People in Digital Advertising and is also former President and current Advisor to the Malaysian Advertisers Association (MAA), Executive Member of the Asian Federation of Advertising Association (AFAA). He co-founded Zenith Media in 1995.
Joining Khoo in the team is Charles Pei, the Chief Executive Officer of WeiChaiShi China as well as Technology Partner of GigaGigs. Before co-founding WeiChiaShi China, Charles served as the Chief Technology Officer at Scientific Games China and spent 12 years with Oracle in the United States and China.
Leading GigaGigs’ commercial operations in the SEA region is the Managing Director, Kow Kuan Hua. He was formerly the Managing Director of Nielsen Malaysia and General Manager of Kantar Lightspeed GMI Greater China.
Joining the team is its Commercial Director, Shannon Liew. She was the former Regional Director of Dunnhumby and Nielsen Malaysia. Steven Chiew who started an e-Commerce business in 2015, joins GigaGigs to lead the Growth and Reward Program for its members.
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
