iPhone users now get to skip the queue in this supermarket!

Queue free shopping for Sainsbury shoppers

Before we all get excited and start exchanging our phone for iPhones, this supermarket is in London. Hold on to your iPhones, fellow Malaysians.

UK supermarket giant Sainsbury’s is trialling new scan, pay and go technology which will allow customers at one of its London stores to pay for their shopping using their iPhone and skip the checkout completely.

The new technology gives shoppers the amazing option to grab their groceries and skip the checkout completely, as they can pay through the app using Apple Pay.

Not to worry, Sainsbury will still cater to those who prefer the queue up way.

“Technology and changing customer shopping habits have transformed the way people buy their groceries. Our teams are constantly working hard to bring new convenient shopping experiences to customers and we’re delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free. The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go,” said Sainsbury’s Chief Digital Officer, Clodagh Moriarty.
So how does it work?

• The Sainsbury’s SmartShop app lets customers scan the contents of their trolley as they browse the aisles to reduce waiting time at the checkout.
• After scanning an item they want to buy, customers can put it straight into their own personal shopping bag.
• After finishing their shopping, customers scan a QR code by the store’s exit to confirm their purchases. They are then free to leave

The company said the technology would not replace staff in the trial store and that the staffed check-outs would remain open to give customers a choice of how to shop.

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