MARKETING Magazine Asia

Last week Instagram debuted IGTV in San Francisco allowing users to post videos up to an hour long a feature that will place the platform into direct competition with YouTube and its own parent company Facebook.

They also annoyed that Instagram is now a global community of one billion.
IGTV is the new app for watching long-form, vertical video from Instagram creators.
While there’s a stand-alone IGTV app, one can watch from within the Instagram app.
Like TV, IGTV has channels too where the creators are the channels.
When you follow a creator on Instagram, their IGTV channel will show up for you to watch.

Anyone can be a creator – you can upload your own IGTV videos in the app or on the web to start your own channel.

CEO of social media analytics specialist Socialbakers, Yuval Ben-Itzhak (pictured), shared, “With the rapid growth in importance of influencer marketing, IGTV will providing a platform for even the smallest influencer to reach and engage their audience with the content they like to watch. By offering them the chance to share original user-generated content via the IGTV app, Instagram is making itself even more sticky. With 1 billion users on Instagram, IGTV will be an appealing place for influencers and brands looking to grow and engage their audience.”

How it works:

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588