Huawei readying possible Hongmeng software roll-out - MARKETING Magazine Asia


Huawei readying possible Hongmeng software roll-out

The telecoms giant is in the process of potentially launching its “Hongmeng” operating system (OS) to replace the U.S. Android OS.

Speaking to Reuters, Andrew Williamson, VP of Huawei Technologies Co Ltd’s public affairs and communications, said in an interview that the company will “presumably” trademark ‘Hongmeng’, which he said has likely been rolled out to a million devices in China.

“Huawei is in the process of potentially launching a replacement,” Williamson said in Mexico City. “It’s not something Huawei wants. We’re very happy of being part of the Android family, but Hongmeng is being tested, mostly in China. I believe it is already being rolled out over a million devices.”

It’s a brave new world for the technology giant after President Trump declared war on it.

“Presumably we’ll be trying to put trademarks,” he added.

Williamson said he expected 2019 revenue growth would be almost flat at around 20%, compared with last year’s expansion of 19.5%. Huawei said in March its three main business groups were likely to post double-digit growth this year.

Data from the U.N. World Intellectual Property Organization shows that Huawei, the world’s biggest maker of telecoms network gear, has already applied to trademark Hongmeng in a number of countries.

Source: Reuters


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene