Hans will be taking over from Datuk Samsuni Mohd Nor effective April 8.
Hans’ appointment comes a month after director-actor Ahmad Idham was named as Finas new CEO.
The actor made his first film debut in Ringgit Kasorrga in 1995 and has been active in stage productions with the most recent being Baik Punya Concert 4D. Proceeds from the ticket sales went to Yayasan Chow Kit.
47-year-old Hans who has also dabbled in producing and directing has been vocal on a number of issues including cyberbullying and fake news in the past.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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