Just Doing It!
THE HAMMER
I’ve left the house and am heading to KLIA: Destination Pattaya for AdFest 2023, to join the biggest constellation of advertising creatives and ground-breaking work in Asia.
Last night, AdFest announced the Finalist for 18 categories. And Malaysia has only ONE piece of work that made it to Finalist.
A joint effort by Ogilvy Malaysia and Singapore (or Ogilvy Singapore and Malaysia) for Cadbury Milk.
The same work won Finalist at Spikes Asia 2023 earlier this month.
To be fair, I don’t know how many entries from Malaysia entered AdFest, while I know there were 52 Malaysian entries to Spikes Asia, Shortlist/Finalist 5, no metal.
While this is an early dampener for my trip, and short of sounding like a broken record about Malaysia’s creative conundrum, this trip is in the memory of my good friend the late Jimmy Lam, Co-Founder of AdFest together with the man who can talk paint off walls, Vinit Suraphongchai (President of AdFest).
And since I ravaged Vinit’s minibar in his royally-appointed suite and recklessly littered his majestic balcony at the Royal Cliff multiple times, I am bringing him a litre of JW Green Label to atone for my sins.
So many friends, so little time…… Kim Shaw, Kem, Meen, ThinkTankers, Gigi Lee, Angel & David Guerrero, Ted Lim, Guan, Valerie Madon, Ronald Ng, 7Sundays – Afeeq and Tina, Andrew Lee, Dato Johnny Mun, Paul Kemp-Robertson, Gordon Tan, Sara Fielding, Lauren Thevenet, Rahul Mathew, Rob Sherlock, Akira Kagami-san and hundreds more….
We have done much coverage on AdFest over the years. You may want to check one customised edition here.
This is what I wrote six years ago…in between, COVID bit a few years off.
In the meantime, to all my Muslim brothers and sisters, Happy Fasting and Ramadan Mubarak.
Everything in life is a test of one’s faith. No “Thai Hot Guy” shows for me!
All about AdFest 2023 is here: http://www.adfest.com/index.php/Home/Index/index.html
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