Fan power, technology with a human touch and more!

 (marketingmagazine.com.my) – By: Malati Siniah

In a blink of an eye we are down to the last 24 days before we say goodbye to 2016 and hello to a brand new year.

There has been plenty of exciting changes, heated debates and innovative new campaigns we covered both online and offline in the past year.

In our final issue for 2016, we featured the brand new team at Media Prima Digital who plan to take the traditional company to the cutting edge of digital. In our interview, the division’s new CEO Rafiq Razali shares how big data, apps and having a start up mentality would be key driving factors for the company.

In our special report, we look at Sports Marketing and uncover how brands are tapping into the power of a connected fan. We also give you an inside look into the latest Spikes Asia Awards showcasing the best examples of how creativity is influencing technology.

Find out what else we have lined up for you in MARKETING magazine’s Nov-Dec issue….

CONTENT HIGHLIGHTS:

Cover Story: Media Prima Digital: Technology with a human touch

Tucked inside the iconic Sri Pentas in Bandar Utama is a wing that looks like a set of Silicon Valley’s startup office. Comfortable bean bags lay in a corner for tired developers to take a power nap, a foosball machine in the middle of the room for the social team to get unstuck from…

Online flux: Trump’s denial is one thing…

As I write my last column of this insane year of 2016, the third US Presidential ‘debate’ (read: hatefest) between Hillary ’45th President of the United States’ Clinton and Donald. ‘I never said I wasn’t a con man’ Trump has ended and we are mercifully but three weeks away from the actual voting. I think most everyone around the world has been subjected to all of the sad…

Sports Marketing: Passion Power: Engaging with today’s connected fan

It can turn the best of friends into enemies, shake up a country and even reduce a person into tears. Those who have overlooked the power and influence a sporting event wields don’t know the golden opportunity they are missing out on…..

Making billboards more personal

“I look at our medium of advertising as a moving billboard, it goes by while you are stuck in the morning rush hour, you glance at it when it passes by your home and it can even catch your eye during a long ride on the highway,” shared Jimmy Quah…

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MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.

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On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

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