Duracell appoints Wunderman Thompson as new global creative partner

Duracell, one of the world’s greatest iconic brands has awarded Wunderman Thompson all global creative business, with the exception of the North American region.

After a four-month multi agency competitive pitch with well over 10 agencies in the running, Wunderman Thompson will now be partnering up with Duracell.

“Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform vision. They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future,” said Tatiana Vivienne Jouanneau, Chief Marketing Officer, Duracell.

“Wunderman Thompson was outstanding in their pitch, they were joyful, and we immediately felt the chemistry was right.”

The partnership will commence immediately with expected campaigns to roll out later in the year. Marketing consulting partner Flock Associates were the designer and facilitator of the creative pitch process.