By Mark Tungate
Ogilvy and Dove emerged triumphant from this year’s edition of The Good Report, a ranking of last year’s best social and environmental campaigns. The report is produced by ACT Responsible and WARC Rankings.
Here are the top five leading cause-related campaigns from 2022 according to the report:
1 “Reverse Selfie” by Ogilvy UK, for Dove
2. “Signal for Help” by Juniper Park\TBWA, for the Canadian Women’s Foundation/Women’s Funding Network
3. “Catch of the Day 2050” by Ogilvy Social.Lab Amsterdam, for the Sea Shepherd Conservation Society
4. “Beyond the Surface” by Havas Worldwide Middle East, for Adidas
5. “The Lost Class” by Leo Burnett Chicago, for Change the Ref
Ogilvy was named the leading agency in the field, followed by FCB Chicago and Juniper Park/TBWA Toronto. BBDO New York and Area 23 IPG Health Company New York made up the remainder of the top five.
The top five networks were Ogilvy, Havas Group, FCB, BBDO Worldwide and McCann Worldgroup.
Alongside Dove, the leading brands were Sea Shepherd Conservation Society, Red Cross, Greenpeace and Change the Ref.
The top five countries were the United States, France, the UK, Canada and Brazil.
The Good Report ranking is produced by combining the results of the WARC Creative 100 and several ACT Responsible initiatives. A total of 1,029 campaigns created by 658 agencies for 897 advertisers across 77 markets were evaluated.
Of the 40 campaigns featured the report, 20 are for non-profits, 17 for commercial brands (including one produced in collaboration with a non-profit) and three for the public sector.
Watch a playlist of the Top 40 cause-related campaigns here.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
