Doing More With Less in the Digital Realm of Marketing

The competition for brands to continuously stay on top has never been more fierce than ever before. With over a million brands and businesses fighting for a chance at gaining the attention of potential customers, the market has ultimately become oversaturated and as a result, cumbersome for smaller and newer brands to be seen.

Hence why maximising marketing ROI is crucial in today’s landscape. Brands and businesses need to start thinking out of the box and be creative with their marketing efforts; they need to be able to do more with less.

Be Clear with What You Want

Data is everywhere and has become an inescapable part of creating successful campaigns and project launches. Setting the right parameters prior to going live is vital to achieving the results you want. Many brands these days tend to skip this step as they want to gain the most eyes on their ads while failing to see that not everyone is your customer.

Doing more with less comes down to being firm with your marketing objectives. Have a clear goal on what a specific campaign is going to achieve – is it to raise awareness, increase sales or is it to collect leads? Having one laser focused objective per campaign is how you can win in your marketing spend as you are not blindly throwing money away.

Quality, Quality, Quality

In a content-driven world, there isn’t a shortage of new material that isn’t readily available at the tip of a finger. The world has grown accustomed to consuming content, therefore brands should really be selective with the type of content they put out. This isn’t the early 2010’s anymore when brand and business were churning out hundreds of content on the daily.

Creating content has never been easier and brands should leverage this thoughtfully in a way that adds value to their consumer base. Instead of using your precious marketing budgets into creating 10 pieces of mediocre content that end up getting relatively low engagement and retention rates, brands should really look into creating high quality pieces of content that are of high impact with maximum results.

This is how brands can triple down on doing more with less.

Analyse, Assess, Action

The job isn’t done after hitting ‘publish.’ Upon creating and publishing your content, brands should then begin tracking the performance of said content aligned with their marketing goals. If for any reason a piece of content isn’t performing well, then it’s time to assess why it is so and further tweak it till it eventually reaches the desired outcome.

This is where social media intelligence agencies like iWISERS can come in handy. We do all the heavy lifting on behalf of brands, constantly analysing campaign performances according to key metrics and optimising contents to ensure the best results are achieved.

The Bottom Line

A strong brand builds trust and loyalty, which in turn leads to strong customer retention and profitability. However in order to get there, brands need to put in the work to foster genuine relationships and build a sense of community with their customers. The true impact of a successful brand lies in the effectiveness of their marketing efforts.

iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with them on LinkedIn, @iWISERS for social intel or industry studies that enable people-centric data-based decision making.