The company is building a network of in- and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience.
The mobile digital truck is the first of Hyperlocal Media’s businesses to be activated for business owners.
“Digital technology is a great leveller, and this is a way to make effective marketing tools accessible to more businesses at an affordable price, without the hassle and red-tape it usually involves. Hyperlocal Media provides business owners with the opportunity to increase brand familiarity at their convenience and control, and all done online. The ability to change branded content in real-time helps businesses skip the normal lengthy and often costly procedures for static billboards, and get right into delivering messages to their customers at the right time, in the right place and across different channels.” Praveen shared.
Hyperlocal Media’s digital truck service is currently available in the Klang Valley area and is targeted to expand into non-conventional places with high traffic within the region to reach a wider audience.