Digi ventures into outdoor advertising

 
 
 
 
The company is building a network of in- and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience.
 
The mobile digital truck is the first of Hyperlocal Media’s businesses to be activated for business owners.
 
“Digital technology is a great leveller, and this is a way to make effective marketing tools accessible to more businesses at an affordable price, without the hassle and red-tape it usually involves. Hyperlocal Media provides business owners with the opportunity to increase brand familiarity at their convenience and control, and all done online. The ability to change branded content in real-time helps businesses skip the normal lengthy and often costly procedures for static billboards, and get right into delivering messages to their customers at the right time, in the right place and across different channels.” Praveen shared. 
 
Hyperlocal Media’s digital truck service is currently available in the Klang Valley area and is targeted to expand into non-conventional places with high traffic within the region to reach a wider audience.

 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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