Dentsu Aegis Network Extends Digital Scale in Malaysia

(Marketingmagazine.com.my) -Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, MSC-status  digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network’s global performance marketing brand iProspect in Malaysia to form Consider iProspect. The acquisition will instantly scale the agency’s business whilst further strengthening Dentsu Aegis Network’s digital propositions in the market.

Based in Kuala Lumpur, Consider Digital was co-founded in 2013 by Kasper Wandi and Therese Schwensen. Wandi is a former member of Google’s senior leadership team with a strong track record of shaping the digital strategy of over 100 clients across Europe and Asia Pacific, whilst Schwensen was an award-winning digital expert with IBM and LinkedIn. Under their leadership, Consider Digital has grown to a team of 50 strong digital specialists and services leading clients in various sectors and markets, including HSBC, Astro, TuneTalk, Marini’s on 57 and Intercontinental among others.

Kasper Wandi will lead the newly-formed Consider iProspect as CEO and will report into Nicky Lim, CEO Dentsu Aegis Network Malaysia. He will be supported by Therese Schwensen, Chief Operations Officer, Andrew Turner, Chief Business Officer, and James Lyne, Chief Strategy Officer.

Commenting on the acquisition, Nicky Lim said: “Digital marketing is evolving at an unprecedented rate with data being the new currency of business. This new partnership reinforces the synergies between iProspect Malaysia and Consider Digital in driving digital performance to elevate our clients’ businesses through a combination of innovation and data analysis, whilst also setting the pace for accelerating Dentsu Aegis Network’s robust growth in Malaysia. The only way is forward and we are going full speed ahead.”

Dick van Motman, Chairman and CEO, Dentsu Aegis Network Southeast Asia added: “Malaysia is a key market for us in Southeast Asia and one that is ripe to accelerate our convergent proposition with digital and creativity at its core. By joining forces with Consider Digital, we are taking a big step forward adding a significant component to unlock more opportunities in the market. This investment will continue our growth momentum and further bolster our digital scale in the Southeast Asia region and beyond.”

Ruth Stubbs, CEO, iProspect Asia Pacific said: “To remain competitive, we need to ensure we are a leader in data analytics led performance media. Consider Digital brings with it just that: a 360° digital marketing provider with advanced expertise on data analytics and performance marketing. We’re excited to work with the combined Consider iProspect team to grow the business and cement our position in the region.”  

The deal is expected to close by end of month.

Dentsu Aegis Network Southeast Asia CEO Dick van Motman (third from left) and Malaysia CEO

Nicky Lim (fourth from left) with the team from Consider Digital – Co-Founders CEO Kasper Wandi (far left) and COO Therese Schwensen (second from left), with Chief Business Officer, Andrew Turner (second from right) and Chief Strategy Officer, James Lyne (far right)

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