Datuk Kamal to lead Media Prima into its new phase

Following the announcement from Media Prima Berhad Datuk Kamal Khalid the current CEO of Media Prima TV Networks (MPTN) has taken on the role of Group Chief Operating Officer (and Group Managing Director-Designate) of the media group effective next month.

He succeeds Datuk Seri Amrin Awaluddin who will still remain on the board, however, will be redesignated to Executive Director.

Datuk Kamal has been with the group for over 10 years and played a key role in MPTN’s digital transformation and business expansion initiatives. Prior to joining Media Prima, he had served as Head of the Communications Unit in the Prime Minister’s Office from 2003 to 2009. He had also worked in the financial services sector gaining experience in banking and private equity financing.

Media Prima had earlier in May shared with the financial community a key transformation roadmap aimed at reinventing Media Prima into a digital first commerce company. The roadmap will benefit the Group given the changes in media consumption amongst consumers and challenges faced by media industry as a whole.

Commenting on his decision to step down, Dato’ Sri Amrin said, “It was indeed a difficult decision on my part, having been with this media conglomerate for many years but I believe the time is right to pave the way for a new leadership team to follow through on our business transformation initiatives.

“It has been an honour and a privilege to be given the opportunity to work with the esteemed board and colleagues all of whom have contributed immensely to Media Prima’s success. I would like to thank them for their immeasurable commitment and support throughout all these years and I am pleased to leave Media Prima knowing it has a strong management team to continue with its transformation.”

Other changes at the company include Puan Farnida Ngah being appointed as the group’s Chief Financial Officer replacing Encik Mohamad Ariff. She is currently the Group General Manager, Group Finance and Secretarial overseeing the functions of Group Finance, Treasury, Corporate Finance and Company Secretary.

Check out our interview with the man himself in our HAMBUSHED series with Datuk Kamal. Click here

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]