In the world of advertising, my journey as copywriter often feels like a voyage across tumultuous seas.
From the dizzying highs of breakthrough ideas to the crushing lows of a rejected pitch, each day presents a new chapter in a saga of discovery and determination.
It starts with a deep dive into the client’s world, a challenging plunge where understanding their needs means deciphering vague demands that echo in the cramped meeting rooms of our agency.
The act of creation itself is a dance of chaos and order. Ideas storm my brain, each fighting for attention, until the refining process begins.
It’s a painstaking task, shaping these thoughts into a narrative that not only sells but tells a story that resonates.
The feedback loop is relentless—a barrage of critiques from clients, each round sending me back to the drawing board.
Enter Artificial Intelligence, my unexpected companion on this creative odyssey.
AI steps in not just as a tool, but as a collaborator, handling the mundane with ease and offering insights gleaned from data deeper than any human could delve.
It generates options at scale, freeing me to explore the nuances of creativity, to experiment fearlessly with concepts and executions that were once beyond reach.
Yet, this journey is fraught with frustrations. The balance between client satisfaction and personal artistic integrity is a tightrope walk.
Each project feels like both a beginning and an end—an end to compromise, perhaps, or the beginning of understanding that true creativity often involves navigating the complex human emotions tied to approval and acceptance.
As I evolve in this dynamic environment, I realize that every end is merely a prelude to a new beginning.
With each challenge, I grow stronger, my portfolio richer, and my resolve firmer.
Is this the beginning or the end? For me, it’s a continuous cycle of rebirth in creativity, where every end leads to a new, exciting beginning in the world of advertising.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)