By Lorraine Capel A distorted balance. Much of what we are seeing across Out-of-Home today is not the result of declining effectiveness, but of distorted decision-making. Comfort over clarity. Brands are not overspending on digital because it is inherently more powerful; they are overspending because it is measurable, familiar, and
For decades, Out-of-Home (OOH) has been one of Malaysia’s most enduring and powerful media channels. It is visible, unavoidable and embedded into the rhythm of everyday life. From highways and transit corridors to shopping malls, residentials, offices, campuses, and airports, Malaysians encounter OOH almost instinctively as they move through shared
Following an overwhelming public response in 2025, Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is set to return with its Hari Raya campaign, ‘Foto Hari Raya Paling Menarik 2026’, running from 28 February to 29 March 2026, inviting Malaysians once again
Malaysian influencer Muhammad Affizy Mohd Khairy, better known as Agy, has found himself at the centre of a digital storm after his Raya single LaLa Raya triggered widespread backlash across social platforms. According to social listening firm Dataxet Malaysia, 95% of online sentiment surrounding the release was negative, with just
For a media industry long defined by shrinking ad budgets, platform disruption, and restless audiences, Media Prima Bhd’s latest results land as a rare piece of good news — and a useful case study in how legacy media groups are recalibrating for relevance and resilience. Malaysia’s largest integrated media group
Daniel Delaney has always known that he wanted to tell stories. But it was one of Malaysia’s most defining moments of crisis that turned his interest into purpose. “When the MH370 incident happened, I thought to myself: Why are the communications like this? What’s going on?” he recalls. “In the
A festive spike in arrivals at Kuala Lumpur International Airport (KLIA) on the first day of Chinese New Year (CNY) has delivered a powerful proof point for the Visit Malaysia 2026 (VM2026) campaign. Between 7.00am and 10.30am on February 17, KLIA handled 8,840 international arrivals across 32 flights — nearly
The sessions court has ordered former Companies Commission of Malaysia (SSM) CEO Zahrah Abd Wahab Fenner and her son to enter their defence to several charges involving alleged corruption dating back 11 years. Judge Azura Alwi held that the prosecution had established a prima facie case against Zahrah, 66, on
In 1993, a 10-year-old boy in Kuala Lumpur bought a domain name for US$100. Three letters. Two characters, really. AI.com. Three decades later, that same address sold for about US$70 million (RM300 million) — and suddenly the quiet Malaysian technologist behind the purchase, Arsyan Ismail, found himself sitting on one
Brand mascots are usually engineered in boardrooms. This one slipped through the cracks of translation, fandom and internet humour — and still won. As China ushers in the Lunar Year of the Horse, an unlikely face has begun appearing on red posters, phone covers and even shopping mall façades: Draco
