Media

Oil, Offices and Austerity: Putrajaya Weighs WFH

Putrajaya may soon revisit one of the most defining workplace policies of the pandemic era — work-from-home (WFH). The Malaysian government is studying the feasibility of implementing WFH arrangements for civil servants as rising global energy prices and geopolitical tensions begin to ripple across economies worldwide. The proposal is expected

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Media On The Go

By Ron Graham If I was to pick one word to sum up out of home media in Malaysia, it would be Frustrating. It is frustrating to buy, sell, report, measure or otherwise manage media investments in out of home (OOH). Malaysian OOH media owners are largely frustrating. Advertiser and

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Two Runaway Horses Just Delivered Singapore’s Best Out-of-Home Campaign

At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation

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A Trusted Newsroom Faces an Unexpected Internal Crisis

Independent Malaysian news portal Malaysiakini has disclosed that RM3 million of company funds were allegedly diverted by former key employees into suspected unlicensed investment schemes, triggering a police investigation and raising broader questions about financial oversight within media organisations. According to a statement issued by the board of Mkini Group

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Unlocking The Theatre of OOH With MRT Transit Marketing

From space to place – how MRT Corp is redefining Out-of-Home by turning the daily commute into an unskippable, immersive brand ecosystem. With a network serving over 12 million ridership monthly across 63 stations in the Klang Valley , Malaysia Rapid Transit Corporation (MRT Corp) is doing more than moving

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