Media

Malaysian Media Council Activates Media Complaints Mechanism

The launch of a formal complaints mechanism by the Malaysian Media Council also known as Majlis Media Malaysia (MMM) may sound, at first glance, like an internal industry housekeeping exercise. It signals something far more consequential for brands, agencies and communicators navigating today’s hyper-sensitive media environment. At a time when

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Goodday KidSTART 3.0 Goes National on Astro Ria & Ceria

Top row (L–R): Brenda Koh & Kar Mem Tan, Assistant Brand Manager, Etika Group; Pia Lisa, Marketing Manager, Etika Group; Moktar bin Wahid, Deputy Director Educational Resources and Technology Division, Ministry of Education; Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., Agnes Rozario, Chief Content Officer, Astro; Norman

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Editor’s Note: Retail Theatre Is Back

We spent years preaching “frictionless”. Tap, buy, deliver. Then Malaysia did what Malaysia always does. We went back to the store. Because retail is not just commerce. It is mood. It is ritual. It is therapy with a trolley. This is where AEON quietly wins. Families know the route. Parking,

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2 Contrarian Nuggets To Start The Year

By Sandeep Joseph #1 Outdoor works better when it isn’t animated, unless you’re at a traffic junction Digital out-of-home (DOOH) advertising in Malaysia is experiencing notable growth as brands increasingly embrace dynamic outdoor formats that combine the reach of traditional out-of-home with the flexibility of digital media. The Malaysian OOH

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Namewee’s CNY Comeback Isn’t the Story. Culture Is.

Namewee’s latest Chinese New Year release, Type C Malaysia, is not just a comeback single. It is a reminder of something Malaysian marketers often forget when chasing algorithms, influencers and short-term reach—culture, when treated with care, still cuts through. After weeks of legal uncertainty and tabloid-level attention, Wee Meng Chee

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Malaysia’s Talent Reset — 2026 Will Reward Skills, Not Just Headcount

For years, Malaysia’s economic story was told through scale: factories, headcount, cost efficiency. By 2026, that narrative is decisively shifting. What now matters is capability — specialised, high-value, and digitally fluent. And the country’s talent market is beginning to reflect that recalibration. According to Randstad Malaysia’s 2026 Market Outlook &

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A Royal Christmas Message for a Multicultural Malaysia

In an age where public discourse often fractures along lines of race, religion and rhetoric, some messages matter precisely because they are calm, deliberate and human. This Christmas, such a message came quietly from Shah Alam. The Sultan of Selangor, Sultan Sharafuddin Idris Shah, together with the Tengku Permaisuri of

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The Most Valuable Media Isn’t Media Anymore

How high-intent ecosystems like TNG eWallet are reshaping modern marketing. The future of marketing is no longer about chasing attention, it’s about earning presence. As TNG eWallet weaves itself into the everyday financial lives of Malaysians, it is evolving into a high-intent ecosystem where brands move beyond interruption and into

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