By The Malketeer The Electric Vehicle (EV) Movement Gets A Major Boost In a game-changing collaboration, Tenaga Nasional Berhad (TNB) and Perodua are joining forces to make EV adoption more accessible, convenient, and sustainable for Malaysians. The partnership kicks off with the installation of electron charging stations at selected Perodua outlets, ensuring that EV
By The Malketeer Elon Musk’s Politics Are Tanking Tesla’s Brand – Can It Recover? In the world of branding, few names have been as powerful as Tesla. Once synonymous with innovation, sustainability, and status, the electric car giant is now facing a crisis – and it’s not about technology, competition,
After a successful first outing, Advolution returns for an encore with a whole new line up. From a global creative head, to an amazingly talented young film director. From a sports marketing and gaming pro, to a game-changing champion of local brands. Meet the speakers that claimed the stage and
By The Malketeer Southeast Asia Emerges as Growth Leader with 6.8% Forecast, Doubling 2024 Rates According to Dentsu‘s latest Ad Spend Report, APAC is set to defy global trends with a projected 5.8% growth in advertising spend for 2025, outpacing both global GDP and ad spend projections across other regions.
By Veronica Ong, Sales Director Broadsign SEA When purchasing a new computer or upgrading your existing system, it’s easy to get caught up in the excitement of choosing the latest hardware based on factors like cost and appearance – perhaps a dazzling display with a sleek form factor or a
By The Malketeer Digital Overload: The 74% Problem No One’s Talking About In a marketing landscape dominated by digital saturation, one Malaysian company is bringing brands back to the streets—literally. VOOH Media, a vehicle out-of-home advertising network, has quietly been proving that what’s old is new again, with car advertising
This afternoon is a journey of discovery as you listen to new conversations about our business. From a global creative head who’s just launched a consultancy called ballsy, to an amazingly talented young film director. From a sports marketing and gaming pro whose global-trotting exploits secured the biggest names on
By Claudian Navin Stanislaus Imagine waking up one morning to realise that every choice you’ve ever made — your beliefs, your preferences, even your relationships — weren’t entirely yours! Not because someone forcibly controlled your thoughts or shackled your actions, but because an unseen entity has been subtly shaping what
After six years of celebrating marketing excellence, the organisers of the Malaysian CMO (Chief Marketing Officers) Awards are running a Discovery Edition this year. This year’s Discovery Edition opened its doors to new candidates who have never won before. This edition also pays a special tribute to high-achievers who delivered marketing excellence, regardless
Fara Musa had a background in economics and research before she decided to make the pivot to advertising. “I liked the idea of bridging the gap between brands and their audiences,” she shares. “Instead of generalising your campaigns, how do you become more relevant to your consumers?” Hosted by Malaysian
