When it comes to bold, fearless creativity, Claudia is in a league of her own. She has crafted award-winning campaigns for top brands like Mars Petcare, Guardian, and AIA. With a knack for blending storytelling, digital innovation, and brand strategy, Claudia transforms ideas into cultural moments. Don’t miss her session…
For decades, rice and noodles dominated Indonesian meals, while bread remained expensive and unfamiliar. That changed in 1995 when Wendy Yap saw an untapped opportunity. She believed soft, affordable bread could become a staple for Indonesian families. Yap partnered with Japan’s Shikishima Baking Company and invested $5 million in advanced
A monopsonist isn’t the seller with all the power; it’s the buyer. In markets where a single buyer controls the purchasing decisions a monopsonist can distort competition, stifle innovation, and leave sellers with little room to negotiate. At first glance, the rise of monopsony power in the media may not
By The Malketeer The Great Marketing Unbundling and Reaggregation of Work From the golden age of Madison Avenue to the digital disruption of the 2000s, marketers have had to continuously adapt to new technologies, media platforms, and consumer behaviours. But today, we are witnessing a more profound shift—one that is
By The Malketeer A Major Shift in How Brands Need to Think about Retail and Digital Integration In an era where digital giants are expanding beyond their core services, Grab’s recent acquisition of Everrise supermarkets in Sarawak is a strategic leap forward in Southeast Asia’s evolving retail landscape. The move
The AI-driven future is on the horizon, but is your business prepared for it? Join Indhran Indharseghar in a dynamic workshop where artificial intelligence transforms business-to-business (B2B) sales. Designed for sales and marketing leaders, this hands-on session explores how tools like ChatGPT can enhance sales productivity, streamline communication, and drive better
When you become a Creative Director, people expect you to look and act like one. Dresses only in black? Check. Late for meetings? Check. Last minute brilliance? Check. Occasionally surly/ disarmingly charming? Check and check. When you become a highly-awarded Creative Director, you’re allowed a few more eccentricities. Mileage may
The halls of Royal Selangor Club are about to be enlightened again. Advolution returns for another afternoon of life-changing conversations from game-changing speakers in our business. This time, featuring an all-star lineup of VJ Anand from ballsy, Adrian Gaffor from Esports Business Network and The Gaming Company, Claudia Low from
Work. That thing that takes up most of our time between University and death. A minimum of eight hours a day for most people reading this article. And lasting 30 years for most of us who didn’t invest wisely or become entrepreneurs. (And the entrepreneurs work crazier hours anyways.) Until
Before Wyman Wai was a strategic marketer, he worked in performing arts — and the two have more in common than you think. “Advertisers are both the directors and actors in a sense,” he muses. “We both come in with this understanding of people and how we want to communicate
