Some storytellers don’t need to be loud—they let their work speak for them. Xin Ruu, a rising filmmaker at Graph Studio, is one such artist. With a deep passion for visual storytelling and emotional depth, she crafts films that captivate audiences and leave a lasting impact. In 2024, she won
Kuala Lumpur Golf & Country Club (KLGCC) is more than just Malaysia’s premier golfing destination. It is a thriving hub for lifestyle, networking, and high-impact advertising. This was the key message shared during Advertisers Day on February 27th at KLGCC’s Tournament Room, where leading media agencies, brands, and industry professionals
In a digital world where content turnover gets faster, and algorithms become increasingly unpredictable, where do advertisers land? In Episode 9 of The NexGen Show, young graphic designer Jean Elliessa dives into some hard truths about this era of disposable advertising. “It feels a little demotivating to create a visual
VJ is Malaysia’s proud flag carrier on the global stage. He went to Jakarta some years ago and helped Gojek achieve cult-like status, working closely with the founder who later became a government Minister. VJ’s adventures continued when he was approached by the celebrated Gary Vaynerchuk to join them. That
By The Malketeer No Matter How Big You Are, Failure to Adapt, Innovate, and Market Effectively Leads to Irrelevance For years, Skype was synonymous with video calling. From boardrooms to long-distance lovers, the platform connected millions across the globe, revolutionising the way we communicated. In May 2025, this once-pioneering app
By The Malketeer Astro to Submit Formal Response to MCMC within 30 Days, Potentially Mitigating Risk of Outright Suspension The Malaysian Communications and Multimedia Commission (MCMC) has issued a notice of intent to suspend the licence of Astro-owned radio station, Era FM, following intense public backlash over a TikTok video
Broadsign and Scope3 today announced a partnership that sets the stage for more accurate, comprehensive carbon modeling of digital-out-of-home (DOOH) campaigns. As more brands seek to limit carbon emissions across their businesses, including marketing, the two companies have teamed up to expand the depth and precision of available DOOH emissions
By The Malketeer The Personal Politics of Elon Musk Collides with Brand Loyalty When business leaders intertwine personal politics with corporate identity, the consequences can be swift and unforgiving. Tesla’s dramatic 70% sales plunge in Germany within the first two months of 2025 serves as a stark reminder of the
By The Malketeer When Brand Reputation is More Fragile Than Ever, the Margin for Error is Razor-Thin In today’s digital age, where content spreads at lightning speed, a single misstep can have far-reaching consequences. The latest example of this comes from Malaysia, where a video involving three Era FM radio
By The Malketeer Brand Safety in Crisis – Existing Measures Remain Insufficient In an alarming revelation, major brands and even U.S. government agencies found their advertisements displayed on a site hosting child sexual abuse material (CSAM), exposing a critical flaw in digital advertising’s brand safety measures. This issue, uncovered by
