By The Malketeer ZUS Coffee’s Bold Journey from Delivery App to Regional Disruptor When the pandemic hit and most brands went into survival mode, ZUS Coffee did the unthinkable—it scaled up. What began as a modest coffee kiosk in 2019, leaning heavily on digital delivery, is now Malaysia’s largest coffee
Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she carved a formidable path across fiercely competitive industries, from aviation to luxury property development. Most recently, she
In the fast-paced world of marketing and brand innovation, Izra Izzuddin stands out as a dynamic force. With an impressive career spanning two decades, she has left her mark across some of Malaysia’s most iconic brands — from Nestlé and Media Prima to AirAsia, Firefly Airlines, and Touch ‘n Go
Nina Sharil Khan is not your typical mentor, coach, or entrepreneur — and that’s exactly what makes her unforgettable. From championing brands to coaching individuals through their own transformations, her career is a masterclass in resilience, authenticity, and the power of “just langgar”. Today, as Chief Marketing Officer at Infinite
Jasmine Lee, Chief Commercial Officer, Consumer, for Unifi ends her sterling tenure with Telekom Malaysia (TM) on 30 April 2025. Jasmine joined TM in October 2022 during a very challenging period and led key initiatives to revitalise the mobile segment by tackling gaps in product offerings, network quality and coverage,
By The Malketeer Tourism Malaysia doubles down on its second-largest market with new campaigns, incentives, and medical travel packages The numbers speak volumes, and Malaysia is listening. With a bullish target of 4.3 million Indonesian tourist arrivals in 2025 and an even more ambitious 4.7 million in 2026, Malaysia is
By The Malketeer There’s a moment—somewhere between unlocking your phone and watching the Uber driver icon inch toward your location—when time stands still. You’re not reading emails, not scrolling TikTok, not replying to WhatsApp messages. You’re just… waiting. And in the silence of that wait, something fascinating happens. You pay
AdVolution#2 was an afternoon journey of discovery about new conversations. From a global creative head who’s just launched a consultancy called ballsy, to an amazingly talented young film director. From a sports marketing and gaming pro whose global-trotting exploits secured the biggest names on the planet, to a game-changing champion
Queenie Goh stands out as the sole female leader in the C-Suite at CUCKOO International, overseeing the marketing, customer service, T&D and HR divisions. Her journey from fashion to home appliances, agency roles to corporate leadership, reflects her versatility and deep understanding of market dynamics, consumer behaviour, and industry trends. Under
By The Malketeer As counterfeit factories go rogue and OEM insiders spill secrets, are luxury brands heading for a branding identity crisis? Luxury used to mean unattainable. It meant exclusivity, craftsmanship, heritage—and most importantly, status. But what happens when luxury becomes… accessible? Dirt cheap, even? A Chinese businessman has set
