Posted on by Nathalie Tay
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Queenie Goh stands out at Malaysian CMO Awards Discovery Edition
16 Apr
Queenie Goh stands out as the sole female leader in the C-Suite at CUCKOO International, overseeing the marketing, customer service, T&D and HR divisions. Her journey from fashion to home appliances, agency roles to corporate leadership, reflects her versatility and deep understanding of market dynamics, consumer behaviour, and industry trends.
Under her guidance, CUCKOO disrupted a saturated market with bold storytelling, strong brand ambassadors like Dato’ Sri Siti Nurhaliza and Lee Min Ho, and a focus on purpose-driven marketing. In just a decade, the brand expanded beyond water purifiers to become a household name.
Capitalising on Malaysians’ love for celebrations, she launched a year-long celebration of CUCKOO’s 10th anniversary featuring on-ground and online brand activations, driving a significant surge in monthly sales and expanding the brand’s footprint in diverse market segments.
Queenie’s results-driven marketing strategies have played a crucial role in CUCKOO’s growth. By building a brand with purpose — one that speaks to, connects with, and celebrates with people — she has successfully turned marketing ROI into business ROI.
Her visionary campaigns have also earned multiple accolades including the Putra Brand Awards, Putra Aria Brand Awards, Marketing Excellence Awards 2024, and Dragons of Malaysia Awards 2019.
Queenie will be celebrated at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
