By The Malketeer When Malaysia’s favourite street food nearly doubles in price, it’s a wake-up call for marketers navigating shrinking wallets, shifting consumption patterns, and rising value expectations Malaysians are famously passionate about their food — and rightly so. But when even a humble stick of satay more than doubles
Advertising is supposed to sell promises they keep. It’s meant to create delight, not dread. But in 2016, Donald Trump’s presidential campaign showed the world how advertising can go spectacularly wrong—by weaponizing fear, bending truth, and overselling fantasies with no intention of delivering. Trump didn’t run a conventional campaign. He
By The Malketeer What a nine-hour delay teaches us about broken trust, brand promises, and marketing’s biggest blind spot In branding, trust is a fragile currency—painstakingly earned, yet easily lost in a moment. This reality was laid bare in a searing Letter to the Editor by Prof Mohd Said Bani,
By Nizwani Shahar, CEO, Havas Malaysia Over the past week, our industry has faced some painful truths. Not one, but two high-profile cases have surfaced raising serious questions about how we value creativity, originality, and respect in the work we put out into the world. First, the glaring copy of
Alliance Bank is buzzing with activity on a Monday morning, as we meet for coffee to talk about their ongoing efforts in the SME sector. Long regarded as one of the leading banks when it comes to SMEs, Alliance Bank is now punching above its weight to differentiate itself from
Malaysians are no longer just voting at the ballot box — they are now voting at the checkout counter. A powerful wave of consumer boycotts is reshaping the business landscape in ways brands can no longer afford to ignore. A recently released study by Ampersand Advisory and InsightzClub reveals that
By The Malketeer Brands face a growing trust deficit and those who fail to act transparently could find themselves locked out of the conversation In an era where data fuels everything from personalised ads to AI algorithms, a stark warning is emerging: consumers are rapidly losing trust not just in
By The Malketeer With Digital Ad Spend Surpassing US$200 Billion, Asia-Pacific’s Marketing Heralds a New Era of AI-Fuelled Growth and Programmatic Precision The Asia-Pacific region is officially entering a new era of digital dominance. According to the latest forecasts by Emarketer, digital ad spending across the region will surpass US$200
Ambitious and impatient, today’s young leaders aren’t waiting for graduation to get started. In Episode 14 of The NexGen Show, Prof. Harmandar Singh from MARKETING Magazine sits down for a chat with Amy Aminudin, a marketing student who founded Asia’s first online horse marketplace. “When I was purchasing my first
By The Malketeer New PrivateSIM supplementary line offers users a digital decoy for OTPs, sign-ups, and spam-free serenity In a digital landscape increasingly marred by data breaches, spam deluges, and identity theft, CelcomDigi is offering a surprisingly simple solution: a second number you won’t mind giving away. Launched under the
