By The Malketeer Retail spending bolstered by government aid programmes and the timeless pull of festive traditions In a testament to the resilience of Malaysia’s consumer market, the wholesale and retail trade sector saw a remarkable upswing in March 2025, with total sales hitting RM154 billion – a robust 5.7%
By Claudian Navin Stanislaus These past weeks have felt like springtime in Tornado Alley, with chaos swirling around. Had I been jotting these thoughts down on parchment, the inkwell would be crusted. There’s a backlog of stories in my head, demanding attention. This one has been long in the making,
By The Malketeer In an era of uncertainty, brands have a rare opportunity to reconnect with purpose and illuminate a path forward During Vesak Day, millions around the world pause to reflect on the life, teachings, and enlightenment of the Lord Buddha. It’s a moment to find clarity amidst chaos,
There’s something missing from Malaysian advertising — and it might not be what you think. In Episode 15 of The NexGen Show, Prof. Harmandar Singh interviews rising brand strategist Kerryane Tan about the importance of embracing our country’s cultural diversity. “Culture is not something that only lasts a few months.
By The Malketeer What the World’s Boldest CMOs Know – and What You Can Learn from Them In an era defined by relentless digital disruption, economic uncertainty, and ever-evolving consumer behaviour, the role of the Chief Marketing Officer (CMO) has never been more critical—or more challenging. Today’s CMOs must be
By The Malketeer In a world where every brand is a storyteller, the lines between media and marketing have blurred. The rules of marketing have changed. It’s no longer enough for brands to simply shout their message from the rooftops. In a world overflowing with content, today’s consumers crave stories,
Siti Natrah Amirah stands as a prominent figure in Malaysia’s fashion marketing landscape, currently serving as the Head of Marketing & Creative at Siti Khadijah, a leading modest fashion brand. Since joining the company in 2015, she has been instrumental in orchestrating over 100 brand campaigns, helping Siti Khadijah evolve
When it comes to building brands that resonate and leading teams that inspire, few do it with the insight and energy of Diana Boo. A mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising, Diana has spent her career leading high-performing teams across top companies like
Setel, wholly owned subsidiary of Petronas Dagangan Berhad, has named Izra Izzuddin as its new Chief Marketing Officer effective 28 April 2025. Izra transitions from HELP Tertiary of HELP Education Group, where she led branding and communications efforts as Chief Marketing Officer for almost two years. Before this, she also
By Claudian Navin Stanislaus In the age where content is current, influence is power. Power that comes with responsibility, as it can shape minds, move markets, and shatter lives with a single swipe. It began with a TikTok video — light-hearted, engaging — seemingly harmless. A young content creator, charismatic
